News:Dum Maaro Dum takes 2nd Highest Opening 11.4 Crores of 2011



Dum Maaro Dum
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Bollywood hits its first six during IPL ! Dum Maaro Dum takes a massive opening grossing Rs 11.4 crores across India, US, UK, UAE and Australia/NZ.

In India the film has hit a huge six during IPL season - a box office of Rs 6.2 crores net including paid previews which is the 2nd highest opening day for any Bollywood film this year. The positive word of mouth on the film has seen evening shows fueling the box office growth.

Compared to the films released in 2011 Dum Maaro Dum has opened only behind Yamla Pagla Deewana. And the film has had the 3rd biggest opening in North India after Yamla Pagla Deewana and Thank You. The film also enjoys the biggest Opening in the South market for any Hindi film this year. In fact in Mysore the film has registered double the box office of any other Bollywood film released in 2011.

Rohan Sippy works the magic again with this suspense drama thriller that has caught the imagination of the movie going audiences who were looking for a masala entertainer. The film has opened to an overwhelming thumbs up from the audiences and rave reviews:

BollySpice: 3 ½ stars - Awesome performances, great visuals, a thought out story and easy to understand screenplay and Abhishek

FILM FARE : 4 stars - Movie mein hai Dum...

TIMES OF INDIA – 3 ½ stars - A Compelling Watch, Complete Paisa Vasool

OYE 104.8 FM - 4 stars - One of the most 'dumdaar' films of recent times!

93.5 RED FM - 3 ½ stars - Missing this film could be 'injurious' to health!

INDIA TODAY – 3 ½ stars - Edgy… Elegiac -a stylish thriller written as smartly as it is directed.

Alok Tandon CEO INOX says, “Dum Maaro Dum has had a very good opening as we expected. The movie is appealing to a cross section of audiences across the country and in spite of IPL we have seen an increase in footfalls leading to a big jump in the box office across our plexes. We are positive the pace will continue in the coming week."

“The capital has given DMD a superb opening! Across Delhi shows picked up during the course of the day with evening shows running houseful” says Sanjay Ghai – Mukta Arts, distributor for Delhi/ UP/ East Punjab.

The exhibitors are quite bullish on the performance of the film. With the strong word of mouth supporting the film, this number is only expected to grow.

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